Brochures

Brochure design is an art that demands graphic design skills, specific experiences, and a deep insight. It is a delicate marketing process for any company and must stay in the hands of professionals.

For many companies, the brochure is the headstone of their marketing campaign. A well designed brochure can be a inexpensive marketing element, used to put a targeted message directly to potential client. As a part of the buying process, brochures can help promote a sale, respond to informational inquires, introduce your business, products and services, or be used in a direct mail campaign.

"Brochures are an extremely flexible medium for getting information about your organization out to the public or to targeted groups."

There are typically two types of brochures:

1. A standard sheet of paper, folded three times to create six panels (one front, four inside, one back). This is the most common type of brochure and is typically used to promote services and products or used as direct email pieces.

2. A standard sheet of paper, folded two times to create four panels (one front, two inside, one back). This type of brochure is typically used for informational brochures, as it allows for more content space.

My experience and skill secure that the brochure will be created for you in the same caliber of marketing materials used by large corporations, but you will pay only a fraction of the price these companies spend on their designs.

"An effective brochure grabs the attention of the customer and clearly informs, educates and sells them on your products or services."

Whether you use a tri-fold or bi-fold brochure, there are some tips to keep in mind:

Bold images

Images or photos are powerful and can make or break your design. Your images should evoke an emotional response from your potential customers, prompting them to make a decision to use your services or product.

Engaging headlines

Headlines are the first part of information read on your brochure, therefore they must attract attention of your reader. Effective headlines can include writing your headline like an announcement by asking  question, or by telling your reader exactly what to do.

Color scheme

Color choice can have an impact on your target market. Colors are visually appealing if used correctly. The correct colors will highlight your brochure and provide an emotional experience for your clients.

Interesting cover

Brochure cover must be visually appealing, especially if it will be displayed on a literature rack. The top-third of your brochure cover should be powerful enough that your reader will know the focus of your brochure within ten seconds of viewing.